SAMPLE — fictional business, fictional data
Northside Plumbing (sample)
Monthly performance report · September 2026. This is an example of the report included in the Care + Report plan ($149/mo). Every number below is made up. Real reports are drafted with AI and reviewed by a human before they go out.
Summary
A good month. Organic traffic grew 18%, phone calls from your Google Business Profile rose from 46 to 57, and you earned three new reviews. The biggest opportunity is your water heater page, which shows up often but isn't getting clicked. Four next actions are listed at the end.
Website traffic (GA4)
1,487 sessions, up 11% from last month.
| Channel | Sessions | vs. last month |
|---|---|---|
| Organic search | 842 | +18% |
| Direct | 311 | +4% |
| Google Business Profile | 276 | +22% |
| Referral | 58 | −6% |
Search Console: top queries
| Query | Clicks | Impressions | Avg. position |
|---|---|---|---|
| plumber minneapolis | 64 | 1,920 | 6.2 |
| water heater replacement near me | 41 | 1,105 | 4.8 |
| emergency plumber north minneapolis | 37 | 540 | 3.1 |
| northside plumbing | 33 | 71 | 1.2 |
| drain cleaning cost | 12 | 2,380 | 14.7 |
Google Business Profile
| Metric | This month | Last month |
|---|---|---|
| Profile views | 3,420 | 2,910 |
| Phone calls | 57 | 46 |
| Direction requests | 29 | 31 |
| Website clicks | 118 | 97 |
Reviews
3 new reviews this month. Average rating 4.7 across 86 reviews.
| Review | Rating | Status |
|---|---|---|
| “Showed up within the hour and fixed the leak.” | 5★ | Replied |
| “Fair price on the water heater. Clean work.” | 5★ | Replied |
| “Good work, but arrival window was off by two hours.” | 3★ | Draft reply ready for owner |
Audit findings & next actions
- Water heater page ranks #4.8 but has a low click-through rate. Next: Rewrite the title and meta description to include price range and same-day availability.
- Two service-area pages are missing a phone number above the fold. Next: Add a tap-to-call button to the North Minneapolis and Robbinsdale pages.
- Google Business Profile has no photos added in 60 days. Next: Send 5–10 recent job photos; we will upload them and add captions.
- One 3★ review has no public reply. Next: Approve or edit the drafted reply so it can be posted this week.